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August 31, 2011

Quarterly Report (Summer 2011)

Filed under: Brokerage Report — Tags: , , , — Richard Jordan @ 12:00 am

Hurricane Irene's Track on 8-27

Summer is traditionally the slow time of year for yacht sales in Florida with hurricane season starting mid-June and running until mid-November. Due to marine insurance, yachts head north to avoid the higher risk of summering in South Florida. A good example is the affect of current Hurricane Irene which, after high brokerage activity early last week, distracted everyone as they watched her scoot the coastline. Still life goes on, and brokerages keep busy. Summer 2011 Jordan sales included a Jeanneau 40 DS and Leopard 46 while new listings included a Guy Coach 55 and Tartan 3700. Kevin and I were on delivery of a Catalina 32 to Cartagena, Colombia while Tom delivered the sold Jeanneau 40 to Kemah, Texas.

We are rolling out new advertising features this fall. In our continued effort to push the limits of technology, we are proud sponsors of Sail Blogs, and you can find our yachts for sale currently running in advertisements on their website. We have a few other partners on whose sites our yachts for sale will soon start running and continue to look for opportunities to sponsor websites which are creating value for cruisers. Another new feature you will begin to see associated whenever possible with our yachts for sale are QR Codes. These squarish barcodes when hovered over by a smart phone direct the user to the encoded website. If you walk along Riverwalk, you will see a laminated sign on the lovely Gulfstar 39, “Serenity,” whose QR Code will direct you to our video presentation of this fantastic yacht. We believe these codes lend a sophistication to our advertisements and provide value to the super savvy prospect.

QR Code to Reach

Up next in Autumn 2011 is the boat show season. The shows kick off with the Newport Show, September 15-18. Then everyone travels down to Annapolis for the Sailboat Show, October 6-10 followed by a Powerboat Show, October 13-16. Annapolis is the largest sailboat show, “a drinking city,” the joke goes,”with a sailing problem.” Finally the season ends with the Fort Lauderdale International Boat Show around Halloween which is the premier powerboat show especially for the larger megayachts.

Hope to see you at the shows or otherwise this fall.

Looking to Purchase or Sell Your Yacht? Please Contact Us.

Our professional and knowledgeable brokers are not only attuned to the ever changing international market but also have thousands of bluewater miles under their belts. We have the experience and integrity to ensure that your purchase of a boat will be a decision that you can be proud of.

Jordan Yacht and Ship Company represents fine sail and power yachts worldwide, both new and used. The majority of our many listings are just minutes away from our office. Call or email for an appointment and let Jordan Yacht and Ship Company help you launch your dreams.

"Tom Harney and Jordan Yacht and Ship Co MADE OUR SALE. They positioned our Hylas 45.5 Sloop, "Wild Hair," in the world’s epicenter of sailboat sales, coached us in readying the boat, stored the dinghy and other bulky items offsite, produced a top-notch sales video, and—within a month—found our buyer. Then, when the survey revealed thorny deal-killers, they protected our “bottom line” by helping pull exhaust hoses, re-bed deck fittings, and changing lifelines. Since our previous listing agent was a passive paper pusher, we never dreamed a brokerage would work so hard!" - Heather & Dave Mann, Hylas 45.5 SV Wild Hair